The RYD brand exists to ensure you have the most fun you can in and around the ocean. We’re not bound by age, ability, background or gender.  We’re a family based business, committed to bring you inspired product for every step of your surfing journey. From fun beginnings to the world tour and everywhere in-between, we’ll RYD with you wherever it is you’re having fun... from the land to the sea.



RYD manufacture premium land and sea-based product, designed to ensure you score wherever you are, or wherever you’re going.

Our quality products cover the full range of traction, leashes, fins, softboards, surfboards, SUP’s, all your travel necessities and skateboards. Our passion is to provide products that not only take you to new heights, but to continually put a smile on your face and create fun memories that last a lifetime.


Check out our blog with the latest news, product developments, event updates and #RYDTRIBE community information. You can also subscribe to stay up to date and get the news straight to your inbox. 

Be Like Velcro!

Location: Global surfing community

By RYD Team | September 4, 2020

Your guide to sticking to it! Learning to surf can sometimes be a frustrating experience!  Watching others ride waves like it’s the most enjoyable thing in the world, while you flail and fall in the whitewater, can demoralize even the most determined of souls! And just when you think you’ve got it after mastering your pop…

Smile club

Location: Global surfing community

By RYD Team | August 21, 2020

Keep the surf stoke alive! What we take out of our surfing experience is what keeps us going till the next session. But some days we’re all so set on our own performance, our own territory and catching the best wave for ourselves. Even localism creeps up spreading negativity in and around the water, that…

open roads and minds

Open Roads And Open Minds

Location: Global surfing community

By RYD Team | July 24, 2020

10 Ideas to inspire your surfing in 2020. For those of who have been waiting with bated breath for the WSL to get going again, the recent cancelation of the 2020 tour might have come as a jolting blow to your premeditated surf psyche.  For others, if the first half of 2020 wasn’t used to reconnect to your…


Do you have a pressing question about one of our products or the RYD brand? We have put together a selection of the most frequently asked questions we have received and our answers to those questionsHere you will find your answer - click through for the full list.